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Working with Analyst Connections

IT Industry analyst relationships are an essential ingredient for the competitive development and strategic future-proofing of your organization. Analyst Connections understands this fundamental synergism and knows how to identify and work with the right analysts for your business needs. We develop and implement AR programs, either independently or alongside your team, to evolve your business, solutions and to cultivate your analyst relationships.

Shape and Define Market Opportunity

Uncover analyst insights to refine your business programs.

Validate Solutions and Market Strategy

Utilize analysts to prove solution capabilities, go-to-market plans and positioning.

Build Influence and Create Conversations

Develop trusted relationships, create advocacy, establish leadership.


Build an Integrated Analyst Relations Strategy

End-to-end AR planning to unify business strategy with desired outcomes.

Prove your Position to Analysts and Customers

Strategies to improve results in market reviews and signature research.

Establish Market Leadership Backed by Analysts

Methods designed for analysts discussions to keep your brand top of mind.

Analyst Connections Insights

About Analyst Connections

Nicole Fortenberry, founder of Analyst Connections, is a seasoned marketing communications professional and AR expert. She has launched and led analyst relations programs for notable technology companies including IBM Software Group and Tata Consultancy Services.

Throughout her career, Nicole has connected top IT and industry analysts with technology organizations to create programs that drive solution validation, develop thought leadership and strengthen marketing and sales foundations.

Nicole has provided strategic analyst relations programs for IT companies focused delivering a range of solutions including AI/ML automation, data and analytics, customer experience, security, cloud and network optimization.

Analyst Connections specializes in working with analysts across vertical industries such as Financial Services, Insurance, Telecommunications, Managed Service Providers and Data Centers, Internet Service Providers, Healthcare and Retail.

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You have questions? Contact us today, we’re here to help.